Introduction Located in administrative and cultural center of Pudong District, Shanghai Oriental Art Center is one of significant cultural facilities of Shanghai, it is built jointly by Shanghai Municipal Government and Pudong New Area Government with an investment of 1 billion RMB and designed by a famous French architect---Paul Andreu. Its overall building area is 40,000 square meters. Viewed from above, five hemispheroids of Shanghai Oriental Art Center are the main entrance, Performance Hall, Concert Hall, Exhibition Hall and Opera Hall in turn, which form a beautiful butterfly orchid in full bloom. ˇˇ In September, 2003, the owner of Shanghai Oriental Art Center invited tenders around the country. Till the end, Poly Culture & Arts Co., Ltd. became the successful tenderer (it was transferred to Beijing Poly Theatre Management Co., Ltd. in June, 2009). As a result to joint-venture co-operation between Poly Culture & Arts Co., Ltd. and Wenhui Xinmin United Press Group, Shanghai Oriental Art Center Management Co., Ltd. was set up to be responsible for the whole management and operation of Oriental Art Center and the subsidiary facilities. This is the first successful example of national theater management system and mechanism innovation. From its formal operation on July 1, 2005 till now, Shanghai Oriental Art Center hosted a series of high-level performances, for example, the successful holding of Berliner Philharmoniker Shanghai Premiere Concert was cited as one of ˇ°2005 Shanghai Ten Major Cultural Newsˇ±, for this reason, Shanghai Oriental Art Center was selected as ˇ°Shanghai Ten Fashion Landmarksˇ± and praised as ˇ°The Latest High Art Release Place in Shanghaiˇ±, In March, 2006, Shanghai Oriental Art Center brewed and organized a large-scale vote of ˇ°Our Ten Favorite Orchestrasˇ± and invited all the ten orchestras to perform in Shanghai. The vote activity and performance was awarded as ˇ°Golden Prize of Chinese Ten Major Performancesˇ±. In July, 2006, Shanghai Oriental Art Center took the lead to issue the performance season in line with international standards of the world famous theaters. The artistic aspiration of Shanghai Oriental Art Center---ˇ°Go to Oriental Art Center to enjoy a symphony concertˇ± is well-known domestically and abroad. It becomes the only theater in Mainland China where Berliner Philharmoniker concert and Vienna Philharmonic Orchestra concert are held. Our ambition of building ˇ°an artistic platform for both the premiere of Chinese works in worldwide and the premiere of foreign works in Chinaˇ± is being realized gradually. ˇ°Chinese Traditional Opera Seriesˇ±, which takes traditional Chinese arts as its main content and has been held for years, is well received by the public. The Saturday Brunch Concerts which is quite popular among the public attracts 100, 000 audiences every year. The all-year-round free admission days, art appreciation lectures, music permeation lectures and SHOAC art lectures constitute the public welfare pattern of ˇ°free admission days for every month, public lectures for every week and student tickets for every performanceˇ±, which have been widely welcomed. In November, 2006, Shanghai Oriental Art Center became the first theater of China passing ISO9001 quality management system certification and ISO14001 environmental management system certification approved by China Quality Certification Center. It has been cited as the first place in ˇ°excellent performance placesˇ± in Shanghai for years; In May, 2008, after 180 trade associations recommended and 3450,000 citizens voted, it won ˇ°Shanghai First Enterprise Good Faith of the Year Awardˇ± and it was the only performance industry unit among 48 prized units. And meanwhile, it was cited as one of ˇ°Nine Major Brands in Chinese Performance and Cultureˇ±.