“Elegant Chinese Music of Shanghai” refers to neither a particular music ensemble nor a special form of Chinese music. Accurately speaking, it is in the first place a musical brand of good reputation in China.
Wang Long, graduating from the Beijing Central Conservatory in 1997 and serving in the Shanghai National Music Ensemble from 1997 to 2005, Wang Long is a young but reputable “Guqin” player (a sort of ancient Chinese stringed musical instrument similar to zither) and “Yangqin” performer (a dulcimer-like stringed musical instrument). Traveling wid,ely, over the past dozen of years, with the Shanghai National Music Ensemble to more than 10 overseas
countries and regions, she has either performed as a chief player in the Vienna Golden Music Hall, or been invited as an individual player to perform in the New York Carnegie Music Hall. In addition, she has given marvelous performances on many other occasions as well, including the Shanghai International Art Festival, the Shanghai Spring Art Festival, the opening ceremony of Beijing APEC Wealth Forum and the opening ceremony of Shanghai Television Festival. In 2005 when the Chinese premier visited India and Bhutan, she was invited by the State
Council to perform in these two countries, thus disseminating the traditional Chinese culture.
As a remarkable brand, “Elegant Chinese Music of Shanghai” tends to make the traditional Chinese music appealing and acceptable, as a highly elegant musical art form, to the taste of modern people in music appreciation, through the means of modern media packaging, acoustic
facilities, costume decoration and visual stage effect.
In terms of intellectual property, this musical art form is a remarkable brand without dispute. And if consumption and operation are concerned, it is a highly accepted musical product to be displayed in the Shanghai Oriental Art Center, a recognized super-class venue for stage performance both in China and Asia.
The successful market share of this musical art form lies in Wang Long’s popularity in China and the Chinese world as a whole, his of long standing art practice and his familiarity with the local market of Shanghai in particular. Min Huifen, a renowned master musician of traditional Chinese music, is invited as a long-term art adviser.
“Elegant Chinese Music of Shanghai” will continue to be known as an exclusive brand of good reputation and broker dealing in elegant traditional Chinese music.
The connotation of “ Shanghai” not only refers to a specific city, but also a musical product, which embraces all the good elements of other art forms.